Client: ON

360º Campaign

CW: Cooper Lippert & Stacey Arnaiz

AD: Luke Lindsey

Finding your flow is a balance of eliminating distracting sensations and elevating your rhythm. How can we get runners there faster?

ON has entered the cultural conversation, but it’s still seen as overly technical and only for serious runners. How could we make a stronger emotional connection between people trying to get into running and the Swedish engineering that makes ON special?

Case Study

Swiss Engineering That Moves You

Problem

Intangible benefits are hard to quantify.

Insight

When we run we only want to feel the state of flow.

Idea

We design for the movement of your emotions.

Our experience starts even before customers leave the store. To ensure they were leaving with the gear right for them, we used virtual reality and treadmills with variable terrain to give our prospective runners a feel for their flow right from the get-go.

Step One.

Step Two.

Inside each ON shoebox will be a QR code that will connect you to one of our Swiss engineers via the ON app. Your engineer will be with you every step of your run, providing encouragement, metrics, and suggestions of how to take your flow further.

Step Three.

Music keeps you in the zone. The ON app syncs your heart rate with your music library, creating a BPM-matched soundtrack that adjusts your pace—speeding up or slowing down for peak performance.