Fend Against Fent
Client: Fender
Print, Social, Experiential
CW: Cooper Lippert || AD: Luke Lindsey
Out of Homes
Helping the rockers of today live to be the rockstars of tomorrow
In 2023, a New York City study tested participating drug users for fentanyl.
83% tested positive. Only 18% had intended on taking it.
Fentanyl is now being laced into an alarming amount of street drugs.
It’s up to us to teach a new generation of music lovers how to be safe and responsible.
in major music hubs across the U.S.A. will put a face to the problem.
Online
we’ll launch our interview series Laced, sitting down with living legends to hear about their near-miss experiences, the friends lost to substance abuse, and their advice to young musicians and music lovers on how to keep pushing rock forward.
IRL
we’ll make test strips more available with the Fender Funball Machine. We’ll install them where they’re needed most: in music venues and bars. And to erase any stigma from staying safe, we’ll include a fun variety of tchotchkes—from temporary tattoos and guitar picks to action figures of our Laced interviewees.
