Embody Balms

Client: Vaseline

Digital Campaign

CW: Cooper Lippert :: AD: Elinor Kelly & Sarah Croibier

We’re making Gen Z’s goals our goals.

Meet the newest way to care for both skin and spirit. Gen Z won’t just moisturize with every application—they’ll embody their intentions, turning a humble balm into a life hack for personal progress. It’s skincare with a purpose, designed for a generation that wants their routines to mean more.